Staying Connected to Today’s Customer

No matter what type of products or services you offer, it’s safe to say you are not the only business to offer it to them. This is the main reasons why the customer connection is so vital to businesses that want to succeed. Your customer experience needs to reach consumers on a personal level. This buying experience will set the tone for customer loyalty in the future.

“What’s the best way to connect to consumers”? This is the magical question every business wants to figure out. There is not a one size fits all solution. To connect effectively, you have to understand what is valuable and important to your customer base (Think Apple, Nike, Nordstom). The easiest way to understand your customer is to listen to them. Forbes.com reports that it can cost a business 5-times as much to acquire a new customer as it does to keep a current one. Your business must continue to bring value to the relationship. It’s not just about products or services. It is about offering solutions to help your customers.

Technology is changing how businesses connect to consumers and improving your ability to understand your clients. Adding technology solutions can be an expenditure of resources that can pay significant returns on investment. Connecting your website or app to a complimenting application can add value and extend the amount of time the customer interacts with you.

Like all smart businesses, you should be measuring your return on investment. The simplest way to measure ROI is to look at the average revenue per customer before and after the implementation of your technology upgrade and value propositions.

Staying connected to your customers is more important than ever before. Technology is leading the competition to attract and retain customers. If you continually communicate value, and demonstrate an understanding of your customers, you’ll likely keep that relationship for many years to come.